Make Your Website A Traffic Magnet!
It’s amazing how many companies can succeed in creating just about anything except an effective website. I can not explain why so many highly professional companies in engineering, sales, manufacturing and many other subjects, have sites with such poor design, such complicated navigation or are so difficult to find in search engines.
Here are some simple recommendations to build an effective website.
1 Look after the look!
The design of a site is not everything but if you do not meet a certain standard of quality, your potential customers will not take you seriously!
If the look of your site is designed by an inexperienced person, you will convey this negative image as if you yourself were unqualified and unprofessional.
A good design will inspire confidence in your company and the main image that will emerge will be success and not failure.
Good design is not necessarily very expensive, it simply has to be done by a competent designer.
2 Content, content and more content!
The important thing for a website is to be oriented to the client. You need to know what your customers are looking for; give them reasons to come back to your site to find product information, specifications, tips, recipes.
This information must be easily accessible, free of charge and without registration.
Photos and videos are very effective ways to present products.
3 Navigate easily!
Your work may be complicated, with many production processes, packaging and many steps may be required before the final product is delivered.
Your customers need to find what they are looking for quickly and easily.
Channeling the client directly to the information he seeks is vital.
The customer needs to know exactly where to go, by simply taking a look at the home page.
Consider providing your catalog of services or products in a download page or even better, put your catalog online.
4 People must find you!
SEO (Search Engine Optimization) is the big challenge today.
The best course of action is to have on hand an SEO specialist who reviews your site and ranks it at the top in the search engines. But if you can not afford the services of a specialist, there are some things you can do to increase your chances of being found.
First, and this is very important, you must have keywords and text accessible to the search engines. These engines can not read information written in photos or flash animations (although they can read image tags). If you can not select the text with your mouse, the search engine will not be able to read it.
5 Keep your site up to date!
A site that is outdated is just horrific! Visitors and potential customers want recent information and not outdated news. Your company image will suffer if your customers find outdated offers or announcements of events dating from the past year on your site. Make sure your website has a convenient and easy content update system – the WordPress platform is ideal for this.
6 Influence undecided customers!
Not all visitors are customers, and not all are ready to buy from their first visit. That is why you must have a page where visitors can leave their contact details. With a newsletter or email series containing information, news or tips on your products, you can turn a visitor into a customer.
Your website is a reflection of your business. Take the time and care to make it shiny, attractive, interesting, ergonomic and easy to find.